News

Unveiling Nitaraa's Exclusive Signature Collection: A Celebration of Elegance and Tradition

As the world of fashion continually evolves, there remains a timeless allure to traditional attire that transcends trends and seasons. In the realm of Indian ethnic wear, sarees hold a special plac...

Elevate Your Office Wardrobe with Casual Sarees: A Practical Guide

In the ever-evolving landscape of workplace fashion, the concept of office attire has undergone a significant transformation. Gone are the days when formal suits and stiff attire were the only acce...

Unveiling Elegance: Choose the Best Saree to Slay at Weddings

As the wedding season approaches, the quest for the perfect attire begins. For every fashion-forward woman, a saree is not just an outfit; it's a statement of grace, poise, and timeless beauty. In ...

The Essence of Vasubaras

Vasubaras, traditionally a day to express gratitude to cows, holds a deep significance in Maharashtrian culture. As we celebrate the divine bond between humans and cattle, NITARAA draws inspiration...

Mrs. Kavita Ghatge, A Visionary and An Achiever:

In the alleys of Kolhapur, Mrs. Kavita Ghatge envisioned a brand that would redefine affordable luxury without compromising on quality. Her vision was to curate and present a collection of sarees t...

"NITARAA, a Celebration of Luxury, Tradition, and Timeless Sarees"

Today marks a special day as NITARAA, a brand synonymous with affordable luxury and uncompromising quality, unveils its exquisite collection on the auspicious occasion of Vasubaras. Rooted in trad...